1. Putting the squeeze on fruit-juice sugars

    Putting the squeeze on fruit-juice sugars

    Once upon a time, Israel’s most famous export was Jaffa oranges. Fast-forward a good few years, and Israel’s turned into something much juicier – Startup Nation. Now, in a delicious twist of innovation, these two opposite ends of the country’s claim to fame are coming together to produce a much healthier spin on our all-time favorite. 

    It’s an unfortunate truth that while orange juice is full of vitamins and minerals, it’s also packed with sugar – one serving contains almost 1 ounce of the stuff. Plus, the juicing process leaves the juice devoid of the natural fiber ...

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    1. Up to now, there were few technologies treating only one type of sugar in a very expensive way, or fermenting the juice and destroying its natural taste.
    2. This perception helps an Israeli company starting its first steps in the world. We are being watched by VCs and global corporations from all over the world.
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