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Putting the squeeze on fruit-juice sugars


Once upon a time, Israel’s most famous export was Jaffa oranges. Fast-forward a good few years, and Israel’s turned into something much juicier – Startup Nation. Now, in a delicious twist of innovation, these two opposite ends of the country’s claim to fame are coming together to produce a much healthier spin on our all-time favorite. 

It’s an unfortunate truth that while orange juice is full of vitamins and minerals, it’s also packed with sugar – one serving contains almost 1 ounce of the stuff. Plus, the juicing process leaves the juice devoid of the natural fiber ...

Mentions: Agriculture entrepreneurship